Email has always been and always will be, in my opinion, an integral part of online marketing. Today’s businesses that are the most successful are able to fully understand this and take advantage of tools that can help to grow their business. Email marketing campaigns are one of those tools. When used correctly this can be a powerful way to grow your business. And when used incorrectly, this can be detrimental to your business.

How can you use Email Marketing incorrectly, you ask? By being deceitful! Lately, I have been getting an increase in emails from marketers that are putting RE: in the subject line. As you know (or don’t know), RE: is automatically placed in the subject line of an email when you Reply to an email. For example, you receive an email from Orion Telescopes about Free Shipping. The subject line may read “Free Shipping on Orders Over $75”. Suppose you need to ask them if they ship to your country. You click Reply in the same email, write your question, and click Send. When you receive a response from Orion, the subject line reads “RE: Free Shipping on Orders Over $75″. This makes it easy to see that you have a response to an email you sent previously.

As I mentioned earlier, I am receiving more and more emails from several marketers that are nonchalantly putting RE: in the subject line with the obvious intention to “try” to trick me into opening their emails. A couple of them actually have “Support Desk” in the From field. As if this is to make it seem oh so important and is providing information that I have requested.

What is even more disappointing is the fact that some of these marketers are ones that I have purchased from in the past, so there is no need to try to deceive me into opening their email. They are insulting my intelligence and I feel like they think I’m stupid or naive. So, I either report them as SPAM if it is not clear who sent it, or I just click delete without opening it if it is from a marketer I know and have purchased from in the past.

If you are new to Affiliate Marketing, please be mindful of this practice and just ignore those emails. Whenever you see an RE: in the subject line, don’t blindly open it. Read the subject to see if it is actually a response to an email you previously sent. Also check who the sender is. This will help keep your inbox clean and will save you time by avoiding reading pointless emails.


Don’t be tempted to use this deceptive technique, thinking it will get you a higher open rate. Your client only has to be tricked once for them to second-guess opening another email from you.

If you are looking for an information packed training course with free tools to teach you how to do Email Marketing the correct way, check out Email Marketing Secrets & Email Toolkit. It is 100% free for you to join.